The New Breed
UK’s leading accessory brand, animal is currently the best known free sports /urban brand. Animal incorporates a unique mix of functionality and fashion. It also provides a brand customer base–ranging from parents to kids. Animal follows distinct brand segmentation for men and women with specially designed logos for both.
Associates with alternative lifestyles and quirky sub-cultures of free sports, the brand is all about the ‘cool factor’-scoring equally on riding style and ability as well as outlook and association.