Dream brand
with an inspiring vision

Barbie is a legendary brand, loved and coveted by generations of girls between 5-15 years, with a universal appeal that stretches across the globe. Launched by Mattel at the New York toy fair on March 9, 1959. Barbie the brand has ruled the world for over five decades, maintaining its personality and quality standards, while continuing to attract newer generations in ever greater numbers. Barbie builds on the strong relationship consumers have with the brand with an exciting range of sunglass and optical exquisite die- cut detailing on the temple, created by aureole inspecs, makes the Barbie range unique.